Defining PPC Analysis

Competitive Pay per click analysis is the involvement of how your competitors are using the paid advertising. It is mainly a chance to learn what strategies your competitors are using, SWOT analysis (the strengths, weakness, opportunities & threats) for your PPC campaign. Skysphere’s PPC competitor analysis focuses on the main areas such as:

  1. The keywords: This when we discover what keywords the competitors are using to attract the customers and how to expand the keyword list.
  2. The Ad’s: This is where we analyze the descriptions, headings and the calls for action to check which messaging works the best.
  3. The landing pages: This is to check where people land after clicking the ad. This can give us a help to improve the landing pages and make customers turn into potential sales.
  4. Bids: This is where we can see how progressively the customers are bidding on your keywords.

The importance of PPC Competitor Analysis

When we consider our competitors keywords, we can then make data driven decisions to gain a competitive edge and improve the campaign.

How Digital Marketing Agency is Your Business Necessity

let us look at the benefits of conducting a PPC Competitor Analysis:

  1. Develop more impactful advertising and landing pages: Here we analyze the competitors landing pages and ads to see what kind of messaging echoes with the target audience. We can learn from there success and avoid any errors such as (weak offers or confusing landing pages).
  2. Enhance your PPC Tactics: By keeping a close look to your competitors’ strategies, we can see what kind of tactics are in trend and what’s working well in the industry.
  3. Uncover concealed possibilities: The competitor analysis creates a gap in the market. When there is a Gap, this can give the chance to identify the opportunities and tailor your campaign to fill them.

A 5 step guide to performing a competitive PPC Analysis

Skysphere always stays ahead in PPC competitor’s analysis because our team focuses on the best strategies as listed below. A PPC Competitor analysis helps to find out the gaps, the weakness and discovering the new opportunities for your campaign for maximum impact:

  1. It is important to identify the main Competitors: It is important to stay ahead of the competitors by knowing their keywords and then search on google to check which companies are appearing more.
  2. Monitor the Ad’s of the competitors: When we have identified the main competitors, it is then important to know what keywords your competitors are using? What messaging are used for ad copy? And what offers they are promoting. A free shipping or free returns indicate that the offers are resonating with the target audience.
  3. Assess their keyword strategy: Identifying your competitors keyword strategy is a crucial task. It is important to look what keywords they are targeting and check their keyword mix. It is important to note down and relevant keyword that is not included or missed in our own campaign.
  4. Consistently review their landing pages: The main step is to examine how the competitors are crafting their landing pages. By identifying their landing pages, you can implement on the best practices to improve your own landing page.
  5. Oversee Bidding strategies and projected expenses: If you are consistently been outranked, this could mean that your bids are too low. It could also mean that the ad quality is low. It is crucial to maintain a strong bidding strategy.

PPC Consulting –Digital Business Expansion

Related FAQs:

What is PPC Competitor Analysis?

PPC competitor analysis refers to the process of evaluating and understanding the pay-per-click advertising strategies employed by competing businesses. This analysis helps identify competitors’ strengths and weaknesses in their PPC campaigns, allowing for informed decision-making and strategic adjustments in one’s own advertising efforts.

Is it ok to use the same keywords as my competitors?

Certainly, but it’s important not to simply replicate their approach. Use the keywords of your competitors as a source of inspiration, while also identifying areas they may be overlooking. Keep in mind that your objective is to surpass them, rather than imitate them. Concentrate on keywords that resonate with your distinct value proposition.

What are the indicators that my competitors are excelling beyond my performance in PPC?

Examine key metrics such as ad placement, click-through rates, and projected traffic. Utilize tools such as SEMrush or Spy Fu to obtain estimates of your competitors’ PPC performance. Additionally, leverage Google Ads’ Auction Insights to determine the frequency of your appearances in the same auctions as your competitors.

The Final Thoughts:

PPC competitor analysis is an essential service offered by Skysphere Private Limited, aimed at enhancing your advertising strategies and securing a competitive advantage. By examining the tactics employed by your competitors, you can gain critical insights, spot potential opportunities, and fine-tune your own campaigns for optimal effectiveness. Our team at consists of skilled professionals dedicated to delivering exceptional PPC competitor analysis services.