What is Pay Per Click (PPC)

Pay per click is an online advertising strategy where an advertiser pays every time a user clicks on the ad. One of the most common forms of PPC is through search engines such as Google ads. PPC advertising can also be performed on various social media platforms such as Facebook and Instagram, and these can be displayed on websites. PPC services can be considered a very important digital strategy in the digital marketing world. It is considered as an asset and not a liability or an expense.

The Importance of PPC in Digital Marketing

PPC is highly important in the world of digital marketing. It gives advertisers great volume of benefits. Let us explore some of the main reasons that are considered in making PPC so important:

  • It catches wider audience
  • It is highly budget friendly
  • It reaches the right people
  • It provides fast and reliable results
  • Monitoring the results are easier
  • It is adaptable and alterable

These elements are very crucial and thus they make PPC a very important tool in digital marketing. SkySphere Pvt Ltd is your best pay per click service provider where trust and high-class service is guaranteed.

How Does the PPC Works?

PPC advertisers work by allowing the advertisers to bid on the on keyword or any phrases that they wish to appear each time a user clicks on it. The process happens like when a user clicks on a specific key word, the advertisers are then charged an amount of fee. Some of the main factors or algorithms in this process are as follows:

  • Bid amount of the advertisers
  • Ad Quality
  • Strategy
  • Planning
  • PPC platforms

Some Benefits of SkySphere’s PPC Advertising:

PPC is one of the widely used strategy that increases your visibility online. It provides new ideas to your website, increases conversations. Let us go into detail about the advantages this strategy can bring in:

  • You can set a maximum budget i.e., you can work within your budget and still gain revenues
  • You are only paying when a user clicks on your ad
  • If your Search Engines aren’t high, you can still compete
  • Testing of AD’s are easier
  • Your brand will be highly recognized
  • You can launch your campaign as soon as you want
  • You can reach your target audience

SkySphere lists the above as the top 07 advantages of PPC. We believe that with customer interaction, greater success is achieved.

Thinking about how to make PPC successful? We are here to answer!

When you set up a website, you must keep in mind that your online presence is crucial in todays competitive market. So how to increase your online exposure? Here is the answer!

  • Your offer: when you create your PPC, make sure that what you offer is a fair deal and adds value to potential prospects
  • The ad copy: your ad copy must be related to your offer
  • The landing page: The main purpose is to drive traffic to your website, and your landing page is your deciding factor here.
  • Your keywords: you should include relevant key words that make a best match to your industry and product.

As we have seen, pay per click is now demanded in the digital marketing world. PPC works under various platforms such as Google ads, YouTube, Facebook ads, TikTok, Instagram, Microsoft etc. An advertiser is charged each time when a user clicks on the ad. This encourages businesses to reach the target audience. It relies on various features such as: copywriting, management, targeting, cost, budget control, visibility and much more. Hence, when all of these are taken correctly into consideration, PPC promises to deliver excellent results.


SkySphere will be your best provider in pay per click services. We indulge in using all kinds of latest technologies and we keep in mind what is best for your business. Our team of professionals and here to assist you with utmost trust, reliability and smooth work.